Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
I had purchased a Fitbit to track my sleep and became interested in the data that was available about my sleep, the number of steps I took, and the ability to see trends over time. I liked the data, but thought it was ugly.
I did some research and realized I was not the only person who had this problem, so I decided to create a line of accessories to make fitness trackers look more like jewelry. My background is in technology, digital strategy and design and I realized I could do something about this problem.
Initially I produced products from a 3D printing company called Shapeways. I was able to quickly prototype and iterate on the designs. I started selling products that were produced exclusively via 3D printing (although the higher end metal pieces used 3D printing to print wax molds that were then traditionally cast).
Since then I have sourced other manufacturing solutions for some of my pieces because 3D printing is not cost effective for mass production.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our entire brand presence was built on social media. The company has grown organically one customer at a time. We were lucky to be able tap into several growing trends: 3D printing, wearable technology, wearable technology and fashion, fitness... so having those "hashtags" at our disposal has helped us accelerate our growth.